Brand Image Dissertation
A list Of branding dissertaton topics Branding techniques and approaches in the era of sustainability. Role of branding in attracting and influencing consumer purchasing decisions. B2B branding strategies in the developing markets. Building brand reputation in the digital age. Impact of branding management on the business performance.
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for re
(haeckel, nolan, 1993) brand image refers to the perception of a certain brand in the mind of the consumer when a brand name is mentioned (keller, 1993), whereas brand awareness measures the customer’s ability to recognize the brand when seeing the brand name, logo, symbol etc. (aaker, 1991) building up a strong brand is not easy.